Putting It All Together

A Follow Up Success Story

We began this series with a very straightforward question. That question was ...

"What is the *one* thing that all successful Internet marketers agree on?"

The answer, as you know, is that The Fortune Is Indeed In The Follow Up.

Every successful marketer I know will tell you that they make far more income on follow-up than on the initial sale. In fact, the reason you see so much great zero-cost material on the web is that the material acts as a "loss leader" to get people into the marketer's follow-up system.

Why else would people give away gratis material?

Let's look at one real-world example of how a follow-up system can create a powerful passive income stream for you.

Day 1 - A visitor finds your site on a search engine and reads your copy. They are interested but not ready to make a purchase yet.

NOTE: This describes over *95%* of people who will visit your web site.

As they begin to leave your site a box pops up offering them a gift if they will answer a short survey. This technique is used by a great many successful marketers. They answer the survey and enter your follow-up system.

Their responses to the survey reveal that the reason they didn't buy today is that they are not yet persuaded that your product will work for them.

Astute marketer that you are, they go into your 'need more proof' responder system. You have systems in place for people who answer your survey in a particular manner, allowing you to tailor the follow up to those who are price sensitive, just not sure, etc.

In seconds your visitor receives an email addressed to her name (AutoResponse Plus gives a huge variety of personalization possibilities) and thanking them for stopping by.

They're impressed but still not yet ready to buy.

Day 3 - Your visitor from day 1 receives your first follow-up message. Short and tasteful, you include a brief comment from a successful customer and let them know they can write to you if they have any queries. They begin to see that your proposition is real.

Day 6 - They receive message 3 in your series. You tell them that you want their business and list the benefits of your product.

Day 10 - They receive message 4 in your series, which includes them even more reasons to buy and three more positive comments from satisfied customers.

Day 12 - They receive message 5, offering them an incentive if they buy within the next 24 hours.

On Day 13 they place their order!!