Part 5 ~ Super-Charge Your Ad Response
Today our focus in on how to maximize your return when you place ads. Whether you place ads or pay for a solo blast to your favorite ezine list, your goal is to earn the most with the least effort.
Part 5 ~ Super-Charge Your Ad Response
Advertising is expensive. Placing ads in ezines is very cost effective, but it still costs!
But there is a way to get more return out of every ad you place, whether you pay for them or not.
Add an autoresponder address to every ad you place!
Think about this for a moment. You place an ad in your favorite ezine. The reader of the ezine sees your ad and is somewhat interested. They want more information but they are busy reading their favorite ezine! So they say to themselves "I'll visit that site when I have time." But you and I know that they somehow don't find the time to go back and see your website.
A potential sale lost. A potential customer gone.
But not if you add an *autoresponder* address to your ad! When you allow readers to reply via autoresponder good things start to happen.
- Since they reply via email they don't have to interrupt their reading.
- Their name gets into your follow-up system and you have a life-long prospect.
- When they buy they are transferred automatically to a new follow-up autoresponder so you can promote your other products.
- You develop a relationship with them that can literally last for years.
Best of all, it's super easy to put this technique into practice today!
All you need do is change your ad's call to action from "for more information visit www.yourdomain.com" to ...
"for more information visit www.yourdomain.com OR for immediate information by email send a blank email to info@yourdomain.com"
"for more information visit www.yourdomain.com OR for immediate information by email send a blank email to info@yourdomain.com"
That's it!
The key to getting more customers is to be easy to do business with. That applies doubly to when customers want information.
This series was written by my good friend Neil Morgan Developer of AutoResponse Plus.