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Part 3 ~ Building Your Brand
In parts 1 and 2 we learned how important it is to follow up with prospective customers at least seven times and that people buy only when they are comfortable and buy from people they trust.
Today we're going to focus on YOU!
That's right, today we're going to look at how a powerful follow-up system like AutoResponse Plus can help you build a powerful presence on the World Wide Web.
Building Your Brand
Many, if not most, people who begin an online business do so by selling other people's products. This is known as affiliate selling and it's one of the most powerful ways to build an online income.
It's a great business model! After all, the company who produces the product is the one who handles all the headaches. They produce the product, deliver the product, provide customer support and more.
All you do is promote and bank the checks!
But there is one aspect of this type of marketing that is often overlooked - an aspect that's vital to your long term success.
I'm talking about *where* you send visitors when they respond to your advertising.
Here's a quick example.
Let's say you promote Joe Guru's excellent eBook. You're going to earn a handsome commission each time someone buys so you create an attention-grabbing ad and buy some advertising space for it in your favourite ezines.
So the question becomes ... where do you send people when they respond to your ad?
If you send them to Joe's site, here's what happens. They buy the book and you get a commission. Then they go into Joe's follow-up system. Over the next six months he sends them messages about his other products and they buy three of those products. But you don't gain from any of that!
Let's see what happens if they respond to you *before* you send them to Joe's site. They go into your follow-up system *then* they go on to Joe's site. They buy his book and you get a commission. Then *you* inform them of other products just like the book they bought and they buy three more items. YOU get commissions on all three!
This is called 'building your brand' and it's critically important to your long-term success.
Here's how you do it. Instead of having people who respond to your ad go directly to Joe's site you offer to send them the link via an autoresponder.
This works very well for a couple of reasons.
First, the reader doesn't have to choose to interrupt what they are doing to visit Joe's site to see what they want. They can get it via email.
Second, you collect their name and email address allowing you to send them follow-up messages. They become *your* customer. Plus, you don't even need a web site to use this amazing technique!
And you can send them follow-up messages about products that are similar to the one they expressed interest in, upgrades to the product they inquired about and more.
Bottom line ... you are building your business, not Joe Guru's business.
This series was written by my good friend Neil Morgan Developer of AutoResponse Plus.
To Your Success,
Richard Florke
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