Today we're going to take a closer look at how to build trust with your prospects in record time.

Using Follow-Up To Build Trust

When you buy products or services do you prefer to buy from someone you know and trust or from a perfect stranger?

Please forgive me if that sounds like a dumb question. And let me explain.

Probably the Number One mistake online business owners make is forgetting that people buy from those they trust. So many well-meaning people go online, establish a web site, choose a product they are passionate about, write compelling copy and make it easy for the customer to order but they *fail* to put in place a powerful follow-up system.

They don't bother to build trust before asking for the order!

Like the gold miner who stopped two feet short of the rich vein of gold, they sabotage their own success by not developing a powerful follow-up system.

So how do you build trust by using a follow-up system?

It's easy ... you simply tell the truth!

The fastest way to build trust online is to *prove* the claims you make on your web site.

• Does your site claim that people can make money? Then send a follow up message containing a testimonial from someone who is prospering with your product.
• Does your pitch claim that people can save time when they use your product or service? Then send a short follow-up note showing people exactly *how* they will save time. Include some examples from real life and your messages will have even more impact.

Building trust online is harder than in the offline world. When you go into a store to make a purchase you can see, hear, smell and sometimes touch the products you are going to buy. And, you can see if the store fits with the pricing and quality claims being made.

We have a tougher job online. We need more time (as in a series of messages) to convince people to trust us.

When our follow-up messages *prove* the claims we make on our web site, we build trust quickly and our rate of orders increases.

And that is what you want, isn't it?

By the way, do you know the sweetest sound to a person's ear, no matter what language they speak?

Their own name!

People love to get email addressed to them personally.

This series was written by my good friend Neil Morgan Developer of AutoResponse Plus.