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Part 1 ~ Trust Me, The Fortune Is In The Follow-Up!
Welcome to our seven-part series entitled Finding Your Fortune In Follow Up. The aim of this course is to teach you how you can use simple but powerful follow-up email marketing techniques to convert more prospects to paying customers.
But first, a question for you!
Do you know the *one* thing all successful Internet marketers agree on?
- It's not that you need a web site...
- It's not what type of product sells the best...
- It's not which shopping cart to use...
- It's not which email program they like...
The *one* thing that *every* serious online marketer agrees on is this ... the fortune truly is in the follow-up!
And the very reason we created AutoResponse Plus is to provide online business people like you with the very finest follow-up system on the market.
Pay close attention, because the concepts you will learn are the same techniques that multi-million dollar marketers are using to build their online empires.
May they do the very same for you.
Trust Me, The Fortune Is In The Follow-Up!
Let me share with you a rather startling statistic. Direct marketers have known for years that it takes an *average* of seven follow-up messages with a new prospect before that person makes a purchase and becomes a customer.
Remember that .... an *average* of seven contacts.
Guess how many contacts the average web site makes with its visitors.
ONE!
That's right. The average online merchant is falling short of the mark by a whopping *six* follow-up contacts.
The good news is that this series is designed to show you the quick and easy way to stop being an average online merchant and start earning the revenue you desire.
During this series we will teach you the time-tested formula for powerful follow-up marketing.
It's much easier than you think. And with AutoResponse Plus it's a snap. So let's get started.
=======> So Why Does Follow-Up Work So Well?
How many times have you made a very important decision on the spur of the moment? If you are like most people, the answer is 'rarely'.
It's only human nature to be a little skeptical, to look for ways in which you might throw away your hard-earned money to a less than ethical merchant.
A fact that professional marketers have known for years is that people buy when they feel *comfortable*.
This is important, so remember it well. People buy when they are comfortable.
The second rule of successful selling is that people buy from those they trust. Only when trust is established will your prospective customer become comfortable enough to accept your sale proposition. Trust is the key. And building trust is exactly where follow-ups are vital.
In part 2 of this series we will share with you how using follow up email messages will build your credibility in record time and cause your prospective customer to trust what you say.
When that happens you will begin to see the success you know in your heart your Internet business can provide.
This series was written by my good friend Neil Morgan Developer of AutoResponse Plus.
To Your Success,
Richard Florke
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